Practical, detailed guides for building content that generates pipeline. Not templates. Not frameworks with blank fields. Actual instructions for what to do and in what order.
See the Playbooks Book a Free CallThere is no shortage of articles about content strategy. Most of them tell you what to think about rather than what to do. Our playbooks are built to be used, not bookmarked.
A specific starting point and ending point. You know when you are done and what you should have produced.
Ordered steps with real instructions. Not "research your competitors." Step-by-step with decision criteria at each point.
B2B SaaS context throughout. Every recommendation is written for the specific buying behavior and content economics of B2B SaaS companies.
These are being written and reviewed before publication. Preview of what each covers is below.
How to build a keyword list that prioritizes buyer-intent queries over high-volume informational traffic. Includes a process for validating keyword-to-content alignment and identifying topic gaps that are costing you demo requests.
A process for testing whether your brand is cited in ChatGPT, Perplexity, and Google AI Overviews for relevant buying queries, and a system for identifying and closing the gaps.
What to do with a content library that has accumulated over years without a clear strategy. How to categorize posts by intent and quality, which to update, which to consolidate, and which to kill.
How to connect your content program to pipeline in a way that survives scrutiny from a CFO. What to track, how to set up attribution, and how to communicate the relationship between content activity and revenue outcomes.
They are written at a level of detail that assumes you are responsible for the decisions, not just reading about them.
Yes. All playbooks published on this page will be free. No email gate, no paid tier. If you want the full document without reading it on a screen, an option to download a PDF version will be included when each playbook goes live.
Considerably more detailed. A blog article on keyword strategy might cover what to look for in a keyword. A playbook covers the full process: where to start, what data to pull, how to group it, what decisions to make at each step, and what the output should look like when you are done. They are built to be run, not skimmed.
The Keyword Strategy Playbook is the furthest along. We are reviewing it before publishing to make sure it holds up against the range of B2B SaaS categories and company sizes we work with. We are not publishing on a fixed schedule, but the first release is close. The best way to know when it goes live is to check back here or book an intro call and ask to be notified.
Yes. You can use the playbooks internally with your team. If you want to use them in a client-facing context, please attribute the source. If you have a specific use case you are not sure about, reach out via the contact page.
Our SEO and GEO services cover everything in the playbooks, delivered for your specific B2B SaaS company. Book a call to talk through where you are starting from.
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