Calculators and checklists built for B2B SaaS content and SEO decisions. Use them before you book a strategy call, or use them on your own. No signup, no paywall.
See the Tools Book a Free CallEach tool is built around a real decision B2B SaaS marketing teams face. Use the outputs to inform your content strategy, or bring them to your first call with us.
Estimate the pipeline value of your content investment. Enter your monthly spend, current organic traffic, and conversion benchmarks to see what your content program should be generating.
Your content pipeline estimate
Ten questions that surface the most common gaps between a brand that ranks on Google and one that gets cited in ChatGPT and Perplexity. Score yourself before a GEO engagement.
Check items that apply to your brand.
Paste a list of keywords and get them sorted by buyer intent signal: bottom-of-funnel evaluation queries, mid-funnel solution-aware queries, and top-of-funnel informational keywords. Helps you prioritise which content to build first.
This tool will classify keywords into three intent tiers using buyer-signal patterns specific to B2B SaaS buying behavior, not generic intent categories built for e-commerce.
It will flag comparison keywords ("vs", "alternative"), vendor-evaluation queries, and informational keywords so you can allocate your content budget to the queries most likely to drive demo requests.
Answer 12 questions about your current content library and get a structured gap analysis covering keyword intent coverage, funnel stage distribution, topic cluster completeness, and AI citation readiness.
The audit snapshot is the same diagnostic we run at the start of every content marketing engagement, adapted into a self-serve format for B2B SaaS marketing leads who want to understand their content situation before getting on a call.
Output is a scored breakdown across four dimensions: buyer-intent keyword coverage, topic cluster architecture, content quality signals, and AI citation readiness.
The most common situation we see when a B2B SaaS company first comes to us: they have a content program running, organic traffic is flat or growing slowly, and no one on the team has a clear picture of whether the content is targeting the right buyers at the right stage.
These tools are built around the questions we ask in every first strategy session. The Content ROI Calculator helps frame the business case for content investment in pipeline terms rather than traffic terms. The AI Visibility Audit surfaces the gaps that explain why a brand ranks on Google but does not appear in ChatGPT or Perplexity answers.
You do not need to book a call to use them. If the outputs raise questions you want to work through with us, the call is available. If they give you what you need to move forward independently, that is fine too.
Yes. No signup, no email, no trial period. The two live tools on this page run entirely in your browser. We built them because most B2B SaaS teams need to make content and SEO decisions with better inputs than gut feel, and a calculator that takes two minutes to use is more useful than a whitepaper that takes two hours to read.
The calculator gives you a pipeline estimate based on the inputs you provide. It is directional, not precise. The conversion rate from organic session to demo request varies significantly by B2B SaaS category, traffic source, and landing page quality. Use it to frame the business case for content investment and to identify whether your current program is generating pipeline commensurate with the spend, not as a guaranteed forecast.
A low score means the citation signals that AI platforms draw from in your category are underdeveloped for your brand. The specific items you did not check tell you where to focus. Citation density gaps (not enough authoritative mentions) are fixed through content and earned media. Content structure gaps (no FAQ, vague definitions, no direct answers) are fixed at the page level. Both are addressable. If you want to talk through what a GEO engagement to fix these gaps would look like, book a call.
Both tools are in development. The Keyword Intent Classifier is further along. We are testing it against a set of B2B SaaS keyword lists before releasing it publicly. If you want early access when they launch, the best way to hear about it is to book an intro call and ask to be notified.
30 minutes. We look at your current content situation and tell you specifically what is and is not working, whether or not we end up working together.
Book a Strategy Call No pitch deck. No proposal until you have decided it is worth exploring.