Why We Built These

Most B2B SaaS teams make content decisions without the right inputs

The most common situation we see when a B2B SaaS company first comes to us: they have a content program running, organic traffic is flat or growing slowly, and no one on the team has a clear picture of whether the content is targeting the right buyers at the right stage.

Before that conversation, they had no benchmark for what SEO should cost, no way to frame the ROI argument with their CFO, no visibility into whether they would appear in AI search, and no model for when the content investment would pay back. These four tools are built to give you those answers in minutes, before you get on any call with anyone.

You do not need to work with us to find them useful. If the numbers raise questions you want to work through, the strategy call is there. If they give you what you need to move forward independently, that is fine too.

  • No email required. Results are not sent to us unless you choose to share them.
  • Cost estimates are based on current market rates for quality B2B SaaS SEO work
  • ROI and payback calculations use conservative assumptions tuned for B2B SaaS buying cycles
  • GEO readiness questions are based on the factors that most consistently predict AI citation frequency
  • All four tools run entirely in your browser
  • Limitations are explained clearly inside each tool
FAQ

Questions about the tools

Are these tools actually free, or is there a catch?

They are free. No email gate, no trial, no credit card. All four calculators and the GEO assessment run entirely in your browser. We built them because B2B SaaS marketing teams make better decisions when they have accurate benchmarks, and a two-minute tool is more useful than a gated whitepaper.

How accurate are the estimates and scores?

Directionally accurate, not precisely accurate. The SEO cost estimates reflect current market rates and are shown as ranges because real costs depend on factors the calculator cannot capture. The ROI and payback calculators depend entirely on the inputs you enter, which vary by company. The GEO score is based on the structural signals most consistently associated with AI citation rates, but it cannot capture every variable. Each tool explains its limitations clearly so you know where to verify your assumptions.

Can I use these before getting on a call with GrowthFuel Studio?

Yes, that is exactly what they are for. Most founders and marketing leads who book a call with us have already done some self-assessment with these tools. They give you a grounded starting point so the first call is a real conversation about your specific situation, not a tutorial on pricing basics or what GEO is.

Which tool should I use first?

Depends on what question is most urgent. If you are evaluating whether to invest in content at all, start with the Content Payback Calculator. If you are trying to build a budget for SEO, use the SEO Cost Calculator. If you have an existing content program and want to know if it is generating the pipeline it should be, use the Content Marketing ROI Calculator. If you are not sure whether your brand appears in AI search responses, start with the GEO Readiness Score.

Are more tools coming?

Yes. The next tools in development are a Keyword Intent Classifier that categorizes B2B SaaS keywords by buyer stage, a Content Audit Snapshot that scores your existing content library against AI citation readiness and buyer-intent coverage, and a Topic Cluster Gap Finder that maps your published content against the full set of queries your ICP is asking. Check this page for updates when they launch.

If the numbers raise questions, the strategy call will answer them specifically

30 minutes. We look at your current content situation and tell you what is and is not working, whether or not we end up working together.

Book a Free Strategy Call No pitch. No proposal until you ask for one.